Your Shoe Helps Develop Teenage Boys Into Men of Gold.

We are delighted to support Trust 15’s Men Of Distinction program which promotes and facilitates positive behaviour, creative expression, and cooperative working skills. They provide teenage boys in Toronto the social and educational tools to succeed in society. This is accomplished through mentoring and positive role model intervention.


For all shoes sold in the US, we are proud to support the following program:

Your Shoe Helps Enroll A Young Man Into A Life-Changing 2-Year Program


We are extremely proud to be in partnership with Youth Guidance®'s acclaimed program - Becoming A Man®.

Becoming A Man® helps young men overcome obstacles in their path to discover and realize their full potential - what Uomo D’oro calls, their inner champion.

Helping men find their inner champion is our purpose. And we couldn't have found a more impactful way to fulfill our mission than to work with this champion organization.

What makes this partnership with Becoming A Man® so seamless is our shared values. The BAM program focuses on six core values:

1. Integrity
2. Self-Determination
3. Positive Anger-Expression
4. Accountability
5. Respect for Womanhood
6. Visionary Goal-Setting

How it works

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Becoming A Man® is a counseling program that guides young men in 7-12th grades to learn, internalize and practice social cognitive skills, make responsible decisions for their future and become positive members of their school and community. BAM integrates clinical theory and practice, men’s rites of passage work, and a dynamic approach to youth engagement. Each session is built around a lesson plan designed to develop a specific skill through stories, role-playing and group exercises.

BAM students learn and practice impulse control, emotional self-regulation, recognition of social cues and interpreting intentions of others, raising aspirations for the future and developing a sense of personal responsibility and integrity. Students who participate in B.A.M. are more likely to stay in school, develop healthy relationships, and stay out of the juvenile justice system.

How Your Sneaker Helps

Your sneaker helps enroll a young man into the Becoming A Man® program. Plus, your shoe is the first step towards our larger champion mission. For every 1100 pairs sold, a new public school will receive the life-changing benefits of the BAM program - a school that otherwise would not have access to without your support.

Why Becoming A Man?

Beyond our shared values and passion for the necessary inner work, this program simply works. In its 15 year history, the BAM program has received many accolades, including high praise from former President Barack Obama. Most importantly, randomized controlled trials and rigorous studies by the University of Chicago Crime Lab have shown that BAM significantly reduces violent crime arrest and overall arrest, and increases high-school graduation rates, positively changing the trajectory of these young men’s life.

We invite you to visit to learn more about the empowering, paradigm-shifting change you are bringing to a young man’s life by joining Uomo D’oro’s community of champions.

The Uomo D'oro team commits to supporting Becoming A Man®.


With many thanks to all the hard working champions involved,


Derek Viveiros
Uomo D'oro Founder